Macworld has a short news update reporting that Apple’s iTunes store now sells 3m songs per day, and is approaching the 1 billionth sale mark.

An interesting counterpoint to a story in the same publication 27 months previously, which linked to a blog post by Dave Fester, general manager of Microsoft’s Windows Digital Media Division.

My favourite excerpt from that post is:

iTunes captured some early media interest with their store on the Mac, but I think the Windows platform will be a significant challenge for them. Unless Apple decides to make radical changes to their service model, a Windows-based version of iTunes will still remain a closed system, where iPod owners cannot access content from other services. Additionally, users of iTunes are limited to music from Apple’s Music Store. As I mentioned earlier, this is a drawback for Windows users, who expect choice in music services, choice in devices, and choice in music from a wide-variety of music services to burn to a CD or put on a portable device. Lastly, if you use Apple’s music store along with iTunes, you don’t have the ability of using the over 40 different Windows Media-compatible portable music devices. When I’m paying for music, I want to know that I have choices today and in the future.

As Homer would say, “mmm, retrospection”.