Comments on: Not a glass half full for Cadbury http://www.lawfont.com/2006/04/27/not-a-glass-half-full-for-cadbury/ an analysis of law, technology, economics, and policy Thu, 29 Dec 2011 19:59:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nathan Jones http://www.lawfont.com/2006/04/27/not-a-glass-half-full-for-cadbury/comment-page-1/#comment-341 Nathan Jones Thu, 27 Apr 2006 07:00:44 +0000 http://www.lawfont.com/?p=288#comment-341 Ouch? Surely they were deluding themselves if they seriously believed that people confused Cadbury and Darrell Lea because of similar colouring. IMO, the comments by Justice Heerey are spot on. Purple is definitely a distinctive part of each company's brand, but I have never confused the brands, and would rarely associate isolated purple with chocolate. Good point about differences between products and premises too: there is a big difference between standing in a supermarket looking for purple blocks, and catching a waft of liquorice in a shopping centre and looking around for the purple sign. Ouch? Surely they were deluding themselves if they seriously believed that people confused Cadbury and Darrell Lea because of similar colouring.

IMO, the comments by Justice Heerey are spot on. Purple is definitely a distinctive part of each company’s brand, but I have never confused the brands, and would rarely associate isolated purple with chocolate.

Good point about differences between products and premises too: there is a big difference between standing in a supermarket looking for purple blocks, and catching a waft of liquorice in a shopping centre and looking around for the purple sign.

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